Shortly after March 2nd, 2007 webcasters began voicing their concern that the new performance royalty rates would essentially put them offline and out of business. In a very short time the internet radio community launched a grass roots campaign to draw public attention to this issue. By utilizing the listener reach internet stations currently have and the use of prerecorded public service announcements the outcry was heard. Very quickly websites appeared online to fight the legislation through email, letters and petitions aimed at congress. Listeners were asked to contact their representatives and voice their opinions on the legislation. This campaign caught the attention of many news outlets and effectively brought the desired attention.

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