The press release is a great way to get your news out to your target press and media. The key is to understand what journalists want and expect. If you can get in tune with that and have a good knowledge of how they work then it can help to ensure your press release has impact. If you are going to take on the task of doing your own PR then it’s essential that you are aware of the following five points. There are, of course, many others, but these will help you to get your messages across in a way that ticks the boxes for journalists.

Share This

Shortly after March 2nd, 2007 webcasters began voicing their concern that the new performance royalty rates would essentially put them offline and out of business. In a very short time the internet radio community launched a grass roots campaign to draw public attention to this issue. By utilizing the listener reach internet stations currently have and the use of prerecorded public service announcements the outcry was heard. Very quickly websites appeared online to fight the legislation through email, letters and petitions aimed at congress. Listeners were asked to contact their representatives and voice their opinions on the legislation. This campaign caught the attention of many news outlets and effectively brought the desired attention.

Share This

Just as it has revolutionized the television industry, high definition technology is now changing the way we listen to the radio. High definition radio (HD-radio) makes tuning into your favorite station a whole new experience. Using high definition technology, any station in the country can deliver super, CD-like sound to its audience. High definition technology also makes it possible for listeners to receive information services such as traffic and weather alerts and stock information on their radios.

Share This

There is no doubt that the more you write press releases and speak to journalists the more ‘in tune’ you will become about what is needed to secure coverage. Unfortunately, some organisations, particularly small businesses, try to do their own PR but then become disillusioned when they don’t get results. The more you write and issue press releases the better you will become.

You don’t need to be an expert to achieve press and media coverage for your organisation, but you do need to be aware of the obvious mistakes and how to avoid them. Mistakes such as:

Share This