The press release is a great way to get your news out to your target press and media. The key is to understand what journalists want and expect. If you can get in tune with that and have a good knowledge of how they work then it can help to ensure your press release has impact. If you are going to take on the task of doing your own PR then it’s essential that you are aware of the following five points. There are, of course, many others, but these will help you to get your messages across in a way that ticks the boxes for journalists.

Share This

When most people think of online video, they think of viral videos on YouTube and other video sharing sites. While viral video can generate plenty of traffic, it’s not the only way online video can benefit your business. An online video series on your website can build your credibility, attract viewers, deliver a sales message, and keep customers coming back for more. Here are five tips for making effective use of online videos on your business website.

Share This

There is no doubt that the more you write press releases and speak to journalists the more ‘in tune’ you will become about what is needed to secure coverage. Unfortunately, some organisations, particularly small businesses, try to do their own PR but then become disillusioned when they don’t get results. The more you write and issue press releases the better you will become.

You don’t need to be an expert to achieve press and media coverage for your organisation, but you do need to be aware of the obvious mistakes and how to avoid them. Mistakes such as:

Share This