It is sad sorry tragic scene. My friend, Peter, is in prison. His friend and colleague, James, has been killed - James (or Jacob, the brother of John) - and famine has been prophesied.

Humanly speaking, things were not looking at all good for The Church of Jesus Christ in Jerusalem. It appeared a bit of a disaster and in one sense it all looked like total failure, as Herod’s intention was to pick off the leadership one by one.

But, someone called the Church to prayer. The recognised leader was in jail, and another leader was aware of the precarious situation and called The Church to pray.

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If you use direct marketing and sales letters you know they are the unpaid, untiring salesmen for your product. Make them effective and they will reward you. If they are ineffective you are leaving so much money on the table. Try the following tips to make the most of your salesmen-in-print.

Tip One - Analyze other people’s sales letters.

If you receive a sales letter and you are tempted to buy file it away. When you next have to write a sales letter get the file out and look for inspiration. For each retained sales letter examine the wording, the layout, the offer and how it is presented. You can even make notes on the sales letters that did not persuade you to buy. What did they do wrong? How could they be improved?

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A lot of people I’ve talked to have said they feel like there is a force field around them keeping them from succeeding. That has happened to me for years. But that was before I had an overhaul on my attitude. There are a lot of people in life that become seriously depressed because they couldn’t accomplish what they really thought they deserved. But eventually, they come to realize the depression was a symptom of being totally focused on ME.

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